Waterford Development NC Selects
The King Partnership as Agency of Record

Raleigh Agency to Provide Marketing Services to Regional Developer

(RALEIGH, NC. July 24, 2007) -- Waterford Development NC has chosen as its agency of record The King Partnership, a full-service marketing communications agency based in Raleigh that specializes in real estate and retail marketing. The King Partnership will provide all marketing, advertising and public relations services to the company. Founded in 1989 and headquartered in Reston, Virginia, Waterford Development has completed numerous single and multi-family residential communities as well as a multitude of office and retail projects.

“Waterford’s residential and commercial developments have been highly successful in Virginia and Maryland”, said Jan Zachariasse, President and Chief Executive Officer of Waterford Development. “We look forward to working with The King Partnership to help introduce our unique and innovative development concepts to the North Carolina community.”

Recent Waterford Development projects include Rhodes Hill Square and the Gateway in Arlington VA, The Spectrum and The Broadway in Falls Church, VA, The Palladium at McLean, VA, Belmont Green in Ashburn, VA, Symphony Village in Centreville, MD, and Market Square at Shady Grove, in Rockville, MD. The company is based on the Dutch principle that the development of relationships based on trust and friendship is of primary importance, and that building successful ventures based on this philosophy will benefit the community as a whole. Waterford’s focus is on building lasting ties to local communities and developing projects to enhance their environment. Waterford co-founders, cousins Jan and Chris Zachariasse, are Dutch-born.

“We are extremely pleased to have a large, highly successful regional real estate developer select The King Partnership to market its developments in North Carolina,” said George King, President of The King Partnership. “Waterford’s history of working with local, regional and national organizations to design the right product for a particular community makes them the ideal partner for us to work with in promoting their projects”.

In North Carolina, Waterford developed the Stonewater project, a 310 acre community in Northwest Cary. Through its subsidiary, Waterford Development NC, the company plans to bring its unique designs and concepts to additional locations in North Carolina in the near future.

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About Waterford: Waterford Development is a full-service real estate development company headquartered in Reston, Virginia, with an office in Raleigh, North Carolina. Over the past 18 years, Waterford Development has developed thousands of acres of land and completed numerous unique residential communities as well as innovative office and retail spaces. Recent award-winning developments include Belmont Greene, Symphony Village, The Broadway, and The Palladium. For more information, visit www.waterforddevelopmentllc.com.

The King Partnership is a full-service marketing communications agency specializing in real estate and retail marketing. Founded in 1986, The King Partnership offers a variety of marketing, communications services, including branding, strategic real estate consulting, marketing, graphic design, public relations, media buying, direct mail, radio and TV production. Located at 1210 Trinity Road in Raleigh, TKP offers a unique entrepreneurial “Run It Like You Own It” approach to business. For additional information visit the King Partnership online at www.thekingpartnership.com.