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FOR IMMEDIATE RELEASE
November 26, 2007
Contact: Suzanne Magnus
Director of Public Relations
The King Partnership
Phone: 919-719-1300
E-Mail: Suzanne@thekingpartnership.com

 

Waterford Development and The King Partnership Earn National Recognition
Exciting Event Invitation Wins Award for Best in Region


(RALEIGH, NC—November 26, 2007)—Waterford Development’s Corbin Crossing, a 10+ acre luxury home development in Hillsborough and The King Partnership, a Raleigh advertising agency, have earned a prestigious national award from The National Sales & Marketing Council. Known as The Nationalssm, the awards honor new home sales and marketing for homebuilders, developers, associates and consultants. More than 1,400 entries were received for this year’s competition. Waterford Development and The King Partnership won for a remarkable invitation package sent to area luxury home builders for the Corbin Crossing community. The company earned a Regional Award for Best Special Promotion for a pre-sale, grand opening, broker co-op program, Parade of Homes, home product show, supplier marketing program or other limited marketing campaign.

“We are pleased to be recognized by the National Sales & Marketing Council with this prestigious award,” said Jan A. Zachariasse, president and chief executive officer of Waterford Development. “The Corbin Crossing property is very unique and needed a different type of introduction to the builder community. We wanted to create an invitation that would generate interest, create excitement and convey the special nature of this property. It’s wonderful to be recognized for those efforts.”

The winning package included a custom-designed boxed invitation containing a pair of binoculars along with several other carefully selected items. The King Partnership, a full-service advertising and public relations agency specializing in real estate, automotive and retail product marketing, designed the package.

“The Corbin Crossing launch required some real out-of-the-box thinking”, said George King, President of The King Partnership. “We enjoyed the opportunity to design a truly unique invitation package that would grab the attention of the luxury home builder. We are pleased to receive statewide and now national recognition”.

Earlier this year, the Corbin Crossing campaign earned statewide recognition with a first place STARS award for Marketing Campaign Excellence from the North Carolina Homebuilders Association.

The Nationalssm Awards will be presented to the winners during the 2008 International Builders Show on February 13, 2008 in Orlando. More than 1,000 attendees are expected at the black tie event.

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About Waterford Development
Waterford Development is a full-service real estate development company headquartered in Reston, Virginia, with an office in Raleigh, North Carolina. Over the past 18 years, Waterford Development has developed thousands of acres of land and completed numerous unique residential communities as well as innovative office and retail spaces. Recent award-winning developments include Belmont Greene, Symphony Village, The Broadway, and The Palladium. For more information, visit
www.waterforddevelopmentllc.com.

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"Zaken Vrienden" a sculpture by Dutch artist, Corrie Ammerlaan-Van Niekerk

The Dutch Tradition
In "Zaken Vrienden", a sculpture by Dutch artist, Corrie Ammerlaan-Van Niekerk, two people reach through a doorway to shake hands in a gesture of friendship, goodwill and openness.

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